There is something in the air, recently: All of design seems to be trending on the idea of "Summer Camp". Jenna Lyon's recently unveiled her Fall 2010 collection for J. Crew. Turning her shoulder on previous seasons military themes, she instead was inspired by "GIrl Scout Summer Camp". In Mr Call's humble opinion, it's the first time the Girl Scouts have looked so chic!http://www.jcrew.com/AST/Browse/WomenBrowse/Women_Feature_Assortment/falllookbook.jsp But the trend doesn't stop there. Admired designer,Tobi Fairley, recently was all swept up by the theme on her blog, inviting Brad Ford to be a "virtual camp counselor". They discussion is a must read : http://tobifairley.com/blog/2010/virtual-design-summer-camp-counselor-brad-ford/. For MR CALL, the theme of "Summer Camp" is a nostalgic look at simpler times and a return to nature. The feel is spare and utilitarian, but seen through the lens of sophistication with a sly wink. Check out our links below to explore this emerging trend.
- Mr Call